Four Chinese officials have been dismissed following a controversial fireworks display by Canadian outdoor brand Arc’teryx in Tibet, which triggered public backlash over environmental concerns.
The one-minute show, designed by renowned pyrotechnic artist Cai Guo-Qiang, took place in the scenic Himalayan region near Shigatse. It featured vivid, dragon-like bursts of colour over a pristine grassland, intended to promote mountain culture. However, the event quickly went viral online — not for its artistic merit, but for what critics called a blatant disregard for environmental protection in one of China’s most ecologically sensitive regions.
Social media users condemned the display, pointing to the irony of a conservation-oriented brand polluting the Tibetan plateau. Many called for a boycott of Arc’teryx, accusing the company of hypocrisy. The backlash was swift, with authorities launching an investigation shortly after the videos circulated.
In response, Arc’teryx and Cai both issued apologies. The brand admitted the display was “out of line with its values,” despite claiming that only biodegradable materials were used. It also promised to partner with independent agencies to assess environmental impact and participate in restoration efforts.
According to officials, the display caused “limited short-term damage” to approximately 30 hectares (74 acres) of grassland. Still, it left behind plastic debris and remnants of pyrotechnics, raising concerns about the long-term ecological risks. Authorities also noted disturbances to local wildlife due to the sudden light and noise.
As a result, four senior officials — including the Communist Party secretary and public security chief of Gyantse County, as well as two environmental agency heads — were removed from their posts. Others involved in approving the display were reportedly warned or investigated.
Cai Guo-Qiang, best known for designing the fireworks at the 2008 Beijing Olympics, said he would fully cooperate with the cleanup efforts and support restoration in the area.
Arc’teryx, founded in 1989 and now owned by Anta Sports, a Hong Kong-listed company, operates over 150 stores globally. The brand’s attempt
